Several legacy products
Inconsistent flows
Duplicated work
Gaps no one owned
FIS · 2025 · End-to-end design + QA lead
Unified Authentication & Enrollment
One authentication and enrollment framework replaced the fragmented logins of several legacy banking products at FIS. I designed it end to end, ran the QA that shipped it with 300+ defects tracked to resolution, and other platform initiatives now reference it.
- 9%
- fewer step-up challenges
- 42%
- lower review volume, month over month
- 14%
- lower rejected volume, month over month
- Type
- Cross-product platform
- Role
- End-to-end design + QA lead
- Constraint
- Legacy products, shifting compliance scope
- Outcome
- Referenced by other platform initiatives
Read the case study5-year visionConsumer lead
FIS · 2026 · Consumer vision lead
AI-native money movement
Leadership backed the MVP direction that came out of this work: an AI-native payment experience that helps people decide how to move money, keeps them in control, and shows status from scheduled to delivered. I was the sole senior designer on the consumer vision.
- 231
- people screened for research
- 50+
- products torn down
- 70+
- concepts explored
- 15
- in the usability round
- Type
- AI product strategy
- Role
- Consumer vision lead
- Constraint
- Five-year horizon, no product shape yet
- Outcome
- An MVP direction leadership backed
Read the case studytamirsaidd.github.io/design-system
Personal project · 2026 · Design and build
Design system in Storybook
I built a token-first component library and gave it a public home in Storybook. Chapter 1 rebuilds three screens from an education platform. Chapters 2 and 3 are next.
- Type
- Token-first component library
- Role
- Design and build
- Constraint
- Chapters change tokens, not component code
- Outcome
- Chapter 1 of 3 live in a public Storybook
Read the case studyFIS · 2026 · Initiative lead
Step-up Authentication
I'm leading step-up authentication across login and enrollment: vision workshops are bringing product, engineering and fraud partners around one experience strategy before the first screen, with two designers on the work.
- 2
- designers guided on the work
- Type
- Fraud-prevention experience strategy
- Role
- Initiative lead
- Constraint
- Live work across login and enrollment
- Outcome
- One experience strategy, in progress
Read the case studyInterviews → themes → decisions
FIS · 2025 · Designer + acting research lead
Enrollment & Foundational Research
An enterprise enrollment product that had never had user research now has personas still in use on adjacent products and a usability-rubric study other teams follow. I built that practice alongside my design work on the product.
- 1st
- user-interview study of its kind at FIS
- 1 of 2
- company-wide usability experts, only designer
- Type
- Research practice
- Role
- Designer + acting research lead
- Constraint
- No prior user research on the product
- Outcome
- One of two company-wide usability experts
Read the case studyCIBC Investor's Edge · 2023 · Research + marketing design
App Store Redesign
A 27-app benchmark turned an underperforming App Store listing into a research-backed set now live on the iOS App Store and Google Play. It closed all three gaps its competitors were exploiting.
- 27
- competitor apps benchmarked
- 3
- measured gaps, all closed
- 2
- stores shipped, iOS and Android
- 4 wk
- research to live
- Type
- Fintech app marketing
- Role
- Research + marketing design
- Constraint
- Four weeks, one asset set for both stores
- Outcome
- Shipped to the App Store and Google Play
Read the case studytodaywellness.app
XTM Inc. · 2023 · Sole designer, B2B portals
Today Wellness
Mapping how money moved between members, employers, and partners caught two billing conflicts before a line of code was written, and the business-side journey was handed off to engineering four weeks after ideation.
- 2
- billing conflicts caught before build
- 4 wk
- ideation to engineering handoff
- Type
- 0-to-1 subscription launch
- Role
- Sole designer, B2B portals
- Constraint
- Four weeks, partner billing cycles
- Outcome
- Two billing conflicts settled before build
Read the case studyxtm.com/get-started
XTM Inc. · 2023 · Led design + onboarding
Tip Calculator
A sales-gated signup became a self-serve flow in two weeks, signed off by product, marketing, and brand, with the manual client-creation step designed out of every future subscription.
- 0
- sales touches in the flow as designed
- 2 wk
- kickoff to engineering handoff
- Type
- Self-serve onboarding
- Role
- Led design + onboarding
- Constraint
- Two weeks, kickoff to handoff
- Outcome
- A signup with no sales call, handed off
Read the case studyRebrandt · 2022 · Design lead, 3 designers
Usability Overhaul
I audited eleven severity-ranked issues, negotiated them with the founder to four deliverables inside a 40-hour scope, and shipped to Rebrandt's production site. The CEO singled out brand consistency and ease of use.
- 11 → 4
- issues audited, negotiated to deliverables
- 40 hr
- fixed scope
- 3
- designers led
- Type
- B2B platform redesign
- Role
- Design lead, 3 designers
- Constraint
- A fixed 40-hour scope
- Outcome
- 11 issues negotiated to 4, shipped
Read the case studyTapbook Inc. · 2020 · End-to-end product designer
AI Booking Platform
I owned product direction end to end, designing AI into an early booking product and grounding twelve final screens in four rounds of user testing. Every change traces back to something we watched a real user do.
- 4
- moderated testing rounds
- 12
- final screens, client and provider
- 4 mo
- research to handoff
- Type
- Two-sided marketplace rebuild
- Role
- End-to-end product designer
- Constraint
- A four-month rebuild with the founder
- Outcome
- 12 screens from 4 testing rounds, handed off
Read the case study
